Overview: Animated Video & Infographics

This animated video and set of infographics were created to serve as engagement points for a variety of stakeholders (internal and external partners) as the client seeks partnerships to strengthen and innovate the Agri-Value Chain. The animated video was conceptualized to serve as an “Elevator Talk” while the infographics were developed to serve as storytelling tools for the client, Climate LLC.

Target Audience: Internal & External stakeholders at Climate LLC

Scope of Work: Instructional design, visual storytelling, scriptwriting, graphic design, and animation

• VYOND

• Adobe XD

• Adobe Illustrator

• Adobe Photoshop

The Problem

Climate LLC is seeking to solve a complex challenge for its business as it relates to the agrivalue food chain. The internal and external stakeholders in the company may not be familiar with the agrivalue chain. Because this project is in its initial phases, the client wanted high-level tools that are visually appealing and brief to engage with the first phase of development.

The Solution

Provide a brief animated “elevator-talk” video and static graphics to support the client’s collaboration with internal and external stakeholders.

My Process

The project for the client will have many phases that will be developed over time. To get a better understanding of the needs and scope of the project, I started with a collaboration session with the client. I asked clarifying questions and read the proposal material so I could have a better understanding of the technical aspect of the content and the business goals of the organization. After much discussion, it was determined that the learners would best be served through use of cohesive graphics and an animated video. In collaboration, the client and I set deadlines for two sets of revisions and final deliverables.

Results and Takeaways

This project served as a valuable experience in designing a learning experience for a large, multi-million dollar project that is just beginning development. When projects are in development, the needs of the project are also often flexible. Through the iterative process, the client expressed shifting needs as certain meetings became more of a priority. I was able to tailor the deliverable for their specific audience as each meeting occurred, which yielded an overall fantastic reception of the project. This project is currently ongoing and the work that I have begun will likely be adapted and scaled as the business develops this project further. The client has expressed that I have brought incredible value to their project’s success through my iterative and collaborative process.